I currently assess potential advertising options and create annual advertising plans for print, radio, web, and social media. Develop effective plans to market new programs and initiatives. Manage excellent relations with faculty, staff, and vendors. Synthesize marketing and communications efforts with key department activities. Manage budget responsibilities for marketing and communications. Meet advertising goals without overextending the budget by working with Finance and Accounting Director.

 

I have shared advertising and promotion costs. Develop and execute online and email marketing programs. Execute in-house promotions and converged marketing activity. Maintained referral and incentive programs, advertising campaigns, and Ad agency relationships. Maintain partnerships to update marketing messaging and incentives for maximizing ROI. Ensure channel program and promotion consistency working with third-party vendors and internal departments. Follow campaigns, develop performance analysis reports, and suggest future promotions. Support social media initiatives. Engage in pre-project planning.